5 Fantastic Free Giveaways to Build Your Email List
89% of marketers surveyed said that email was their primary channel for lead generation, according to a recent Forrester Research study.
But obtaining people’s contact details to market via email is not as easy as it once was.
In order to get prospective buyers to supply their contact details, you need to offer a compelling giveaway.
Here we’ll explain five ways that you can easily create great free giveaways to attract new customers and collect their contact information.
#1 Info Books
One of the most effective giveaways is info books. Informational books focus on a specific problem that your prospect is facing and provide them with an actionable solution to that problem.
An info book will not necessarily completely solve the challenge your prospect is facing but it will move them in the right direction.
#2 Resource Lists as free giveaways
A relatively simple giveaway to create is known as a resource list.
This is a list of useful, relevant resources that your prospect can use to achieve their desired outcome or to overcome problems that they may be facing. For example, if you are focused on the “weight loss” market, then you might include resources for sites that offer meal planning, calorie counting, weight loss challenges or training videos.
These do not need to be resources that your business has created but can be any website / content that your prospect may find helpful and is related to your product or service.
#3 Trial Offer
A trial offer can work well as a giveaway because it familiarizing your prospect with your product or service.
A trial offer will typically last for a set period of time before the prospect will need to purchase. A trial offer allows your prospect to experience the benefits of your product or service without having to pay anything upfront. This eliminates the purchasing risk for your customer.
At the same time, you can obtain their contact details which will allow you to continue to market to them even if they do not immediately purchase the product at the end of their trial period.
Contests provide a cost effective way to generate a lot of opt-ins for your email marketing.
With a contest, you offer one or more prizes when people provide you with their email address. The prize needs to be something that your ideal prospect would value and so will feel highly compelled to enter the competition.
The great thing about competitions is that the excitement that surrounds them can generate a lot of buzzes. To get initial traction for your competition you can run a Facebook or Twitter ad campaign.
#5 Email Course
Finally, you can use your email follow-up sequence as your giveaway. To do this we create an “email course” which will teach something that your ideal prospect would want to learn.
This will be series of 5 to 10 emails with each email containing one lesson. The great thing about this approach is that your readers will have a very good reason to keep opening the emails that you send out.
As you can see there really are a number of ways to develop a giveaway to obtain your prospective customers contact details.
Given the success that email marketing can deliver, creating highly desirable free giveaways can provide an excellent return on your investment.